Simplified guide to producing a case study

For over a decade, a number of publications have focused on qualitative methods, including the case method. The effort is commendable, but still insufficiently measurable in Africa. In Women’s Entrepreneurship, for example, many authors are suggesting new directions for research, with the aim of capturing specific and rich aspects of this entrepreneurial form, without resorting to generic measuring instruments. With this in mind, the case method has recently been mobilized to 'showcase' cases of business development driven by women entrepreneurs in the Cameroonian context. To achieve this objective, it was necessary to counteract the complexity of deploying the relevant protocol in the field. As a modest attempt to reduce this complexity, the author offers a simplified guide to the various phases involved in carrying out a case study, illustrated on the basis of her doctoral work. It also summarizes the requirements for ensuring the scientific soundness of the results obtained. Catherine Nicole Biloa Fouda’s book is aimed at researchers and educators.